EMAIL & CRM IN PERFORMANCE MARKETING

Server-Side Tracking vs. Pixel Tracking - Which is Better?A variety of shopping services are turning to server-side tracking as a means to boost their information collection processes. While it calls for a lot more technical knowledge than regular GTM and might introduce additional prices, it can bring about better precision and even more reliable

The Role of Landing Pages in Performance Marketing CampaignsA landing page is a webpage focused on one specific action you want visitors to take, such as making a purchase, filling out a contact form, or subscribing to newsletters. They are designed to eliminate distractions and guide visitors toward a single goal, improving user experience and con